Design assignment and evaluation. My project was to design a packaging and label for an ecological meat product. Create the name of the company and design an identity to brand the product locally, at speciality stores and supermarkets (retail).
I presented a dummy of the packing and label, together with design guidelines for ØKO KØD, a company which produces eco-friendly meat products with the highest environmental standards.
There are two points I want to target with my idea. First, consumers lack information about the meat we buy and eat, and second, the packaging, in which mechanized systems and plastic or styrofoam trays send the wrong signal to people who think about ecology and the environment.
n Denmark we eat way too much meat, and there are many problems in relation to the industrial production of meat products. At the same time, consumers habits and food culture are changing towards awareness. Therefore, I think it is important for stores to signal a healthier lifestyle. It'll be ideal for customers to know where their meat comes from, how were the animals condition during their upbringing, what date the animal was slaughtered and perhaps with what method. All these info can come forward with a track-n-trace QR code, not as a service from the producer but as a requirement from the government Food Administration.
The packaging has to be produced of sustainable materials, which gives a good opportunity for retailers to show that they have a good food handling, that only offers its customers the freshest of the freshest of animals which had a healthy life. I would like to present an innovative packaging which is made from sugar cane fiber (bagasse), which is a great alternative to plastic and styrofoam in packaging application. Bagasse is cheap to produce and can be certified as compostable 100pct. Bagasse food packaging degrades 1-3 months in a commercial composting plants and 2-4 months in a home composting environment.